How do I know that Audientum LLC is the right consulting agency for me?
We have worked with a myriad of businesses and industries, we know how healthy businesses work. We are skilled at pinpointing the problems and devising tailor-made solutions that make sense to take your business to the next level. Whether you're just starting out or you've hit a plateau, we can design a solution to meet your specific set of needs.
How do you customize your services for niche companies?
Audientum specializes in niching down and helping businesses stand out and succeed. We believe that each company is unique and deserves tailor-made solutions to overcome its challenges and meet its goals. We dig deep to address the gaps and design strategies that generate the results you deserve.
What are the benefits of investing in a data-driven curated audience?
There are several benefits to using curated audiences in your marketing strategy:
Leads are prequalified on the front end of the process
All leads have an interest in your type of produce or service
You know where they hang out on social media
You can target your messages and offers more effectively
You can upload your audience to ads manager and know exactly who sees your ads
Save money on ad spend - no more advertising to bots or fake accounts
No wasting time for algorithms to learn whom it thinks your ideal client is
Higher conversion rates on your paid ads
No more searching for leads in Facebook groups or LinkedIn profiles
No more paying social sellers pre-qualify leads in DMS
Fill your conversion events with qualified people
Sell out your courses, masterminds, group coaching programs, etc.
Scale your business faster
Increased profitability in your business
How will a curated audience save me time?
Most coaches, consultants, and service providers spend up to 70% of their time mining for clients. A curated audience will save you time because you will no longer have to:
Spend endless hours hanging out in Facebook Groups
Waste your time screening endless leads in DMs
Stalk profiles to see if they are potential leads
Wait for algorithms to figure out who your ideal leads are
Write endless amounts of content because you know exactly whom you’re targeting
What is the difference between a FB look-alike audience and a data-driven curated audience?
A Facebook lookalike audience is built by using a previous custom audience you created. Facebook then identifies common qualities (demographics or interests) of people to find similar people to see your ads.
A data-driven curated audience takes information that is important to your avatar and uses science to locate and scrub to build an audience of people who not only have an interest in your product or service but have the financial means to purchase from you.
How have privacy policies impacted ad performance on Facebook?
Facebook has claimed that Apple’s new privacy policies will reduce a businesses’ capability to effectively reach, understand, and engage users online. They also disclose that the changes will also reduce a businesses’ ability to understand their advertising’s performance, control who sees their ads and make informed decisions about ad budgets. Since Apple’s privacy policies will make it more difficult for small businesses to reach their target audience, it’ll be harder for them to grow and compete with big companies.
How long does it take to build a curated audience?
Audience building is a comprehensive step-by-step 8-week process that includes: identifying your niche, highly defining your dream customer’s avatar, surveying real people, giving your data to an audience designer, modeling scenarios and assigning scores, comparing data records, and verifying your audience against a proprietary Consumer Data File that includes post office records, credit bureaus, property records and more.
At the end of this process, you’ll be prepared to market to your personally designed audience. Each person in your audience will have been verified against at least 3 real-life sources, prequalified to have income or a credit line to pay for your product or service, and will be receptive to your marketing message.
What is included in a Curated Audience?
All of the information you need to connect with your target market!
First and last name
Social Media unique identifiers
How have privacy policies impacted ad performance on Facebook?
Facebook has claimed that Apple’s new privacy policies will reduce a businesses’ capability to effectively reach, understand, and engage users online. They also disclose that the changes will also reduce a businesses’ ability to understand their advertising’s performance, control who sees their ads, and make informed decisions about ad budgets. Since Apple’s privacy policies will make it more difficult for small businesses to reach their target audience, it’ll be harder for them to grow and compete with big companies.
Are curated audiences impacted by privacy policies?
No. Our audiences are not built by simply scraping data from social media sites. Our team of data scientists use sophisticated tools to assemble data collected from multiple public data collections sites. Our process is like you collecting data directly from your audience - on steroids. When you upload your curated audience to a social media platform, you are providing data that you own and can market to so you are in control of who sees your paid ads. You are no longer relying on social platforms to use third-party data to decide who is a fit to see your advertising.
How can a curated audience help me grow my business?
It will put you in front of the right people who are interested in buying your product / service
It will transform your lead generation strategy and allow you to spend more time coaching and less time marketing
It will help you target your messaging and offers to the people in your audience
It will save you money on ad spend and increase your conversion rates
It will allow you to stop mining leads in FB groups or LI profiles
It will allow you to start building relationships with your audience in meaningful ways. No more guessing who your people are.
It will position you as the expert in your niche more quickly which builds the know, like, and trust factor
Because you know where your audience hangs out on social media, you show up where they which raises your visibility
How is a curated audience different from a “list”?
Curated audiences are highly targeted collections of people based on specific data relevant to YOUR products or services. We use surveys, modeling and 3x verifications to exclude disinterested people and fill your audience with warm leads who have the propensity to buy and are financially qualified to pay for your high-ticket offer.
Leads lists are essentially a large contact directory that your sales and marketing teams use for outbound marketing by sending out cold emails or cold calling to get your product or service sold. It is not uncommon for the information to be outdated or sold to multiple customers.
I have multiple avatars, do I need a curated audience for each one?
If you serve multiple people in your business, your messaging will be different for each one, so a curated audience for each avatar is highly recommended.
Will purchasing more audiences help me scale more quickly?
Yes! Not everyone in your audience will be ready to buy right now, so investing in multiple audiences and segmenting them according to where they are in the buyer’s journey will allow you to continue to generate revenue from your audiences.
What ROI can I expect?
This is a proven strategy for getting in front of the right audience. Coupled with the right message and offer, you should see a significant increase in conversions and see a 100% ROI on your investment in the first 90 days.
My business is new, will a curated audience work for me?
Yes. If you have a new business and you don’t have a current following, a curated audience can fast-track your success by getting you in front of the right audience. When you have a pre-qualified audience filled with people who are interested in your products / services you can fill your conversion events and start generating income right away.
What does "data-driven" leads mean?
Data-driven leads use more than 550 of the 5,500 data points that are collected on each person who uses social media, location services, or AI devices like Siri or Alexa. Each data point helps identify the people who match your highly defined avatar and are interested in your product or service.
Why do you use surveys to build a curated audience?
Surveys are an excellent way to get first-hand information about your potential clients. We believe that how people think and feel will determine how they will act in the future. Surveys help you understand the opinions and attitudes of your target market. The results also help you understand your avatar on a deeper level which allows you to draw conclusions and make better marketing decisions. All of this is important when it comes to creating successful marketing campaigns and targeted offers.
What type of business do Curated Audiences work for?
It works for any business looking to connect with the right audience. It doesn’t matter if you are a brick and mortar product business or an online service-based business, the principles of data curation are the same.
Will a Curated Audience work for products and services?
es. Curated audiences work for both products and services. The process for locating potential customers for your product or service is the same.
Do data-driven leads / curated audiences really convert at a higher rate?
YES! You may be wondering why...
Well, the short answer is because you have narrowed down the group of people you’re talking to which means that your message is finally in front of the right people. Because you’ve taken the time to highly define your avatar and niche, learned more through surveys and modeling, you know what keywords resonate with them.
But that’s just part of the equation. Because you have so much knowledge (data) about your curated audience, you’re able to be more targeted with your messaging and offers. And finally, since they already have an interest in your product or service and have been financially pre-qualified it’s easier to convert them from warm leads to paying customers.
How do you verify your leads are live people and not bots?
We will match each person in your curated audience to a proprietary Consumer Data File that includes real-life tangible sources like Post Office records, credit bureaus, property records, verifiable income, death records, and more. Each person is verified against at least three real-life records to ensure they are living breathing human beings.
My company is struggling in a changing marketplace. Can you help us stay relevant?
Phone numbers are included for each person in your audience. You can employ SMS messaging to invite them to a FREE online event. You can connect with them in DMs and start building relationships based on the information you already know about them. You can offer them a FREEbie and add them to your email list.